Strategically speaking, it’s a load of bollocks

One of the things I like about blogs is their plain speaking (techo ones excluded).

I find that reading normal language is a great escape from the buzz word circus that afflicts the communications industry.

It’s difficult to resist screaming when I hear how “strategic thinking” and “empowering” people to achieve “best practice” will create the “synergy” necessary to make us more “results-oriented”, so we can all “sing from the same song sheet”  ”24/7″ and “raise the bar” sufficiently.

If that hasn’t made you throw up, take a look at the Ridiculous Business Jargon Dictionary.

Ian