Traditional and social media integrate

At last: traditional and social media are now being brought together in a single application called Peoplebrowsr.

Although it is still being tested, Peoplebrowsr look to have enormous potential for communicators.

Among other things, it allows you to browse an online news bulletin like CNN and, by clicking on key words in the news, find out what people are saying about that subject on Twitter.

Not only can you move from traditional news coverage to informal community discussion at a single click, but you can then join the informal Twitter talk as you wish — and all in the one program on the one screen.  There is no longer any need to open, read and close a formal news report before opening Twitter to see what the community is saying or doing about that issue.

Peoplebrowsr has heaps of other features and pulls together other social media and networking programs such as Flickr, Digg, Friendfeed and Facebook.  

If there was ever a ‘killer’ application, this may well prove to be the real deal.

Ian