Trends in Communication

A conversation about social media, PR and journalism

Business world is getting social media

Social media is making big strides in infiltrating the business world, thanks to the explosion in usage of the micro-blogger, Twitter.

Reuters is reporting that, as well as booming among people aged 18 to 24, Twitter is also attracting strong usage by the 55 to 64 year old audience –a remarkable step for a social media tool. 

Twitter’s soaring popularity, with 1,000 percent year-over-year growth world-wide in February, is sweeping across all age groups. 

Reuters reports that the micro-blogger is being rapidly embraced by business and marketing, which, in turn,  is  making it an appealing tool for older users.

April 9, 2009 Posted by ianandsue | Uncategorized | | No Comments Yet