The vandals took the handle

Social media, PR, journalism, football and anything that isn't politically correct

Archive for June 2008

Community keeps spreading Firefox

leave a comment »

 The growing popularity of the Firefox web browser is an excellent example of community media at work.

The latest version – Firefox 3 – was apparently downloaded  more than eight million times in the 24 hours after its release – possibly a world record.

This huge rush of downloads is additional evidence of the popularity of the open source browser, which continues to gain ground on Microsoft’s Internet Explorer.  The previous version of Firefox was downloaded just 1.6 million times in the 24 hours after its launch.

A web survey last December found that the Oceania region, including Australia, had the highest percentage of Firefox users in the world.

Open source code ideology – a principle that encourages community participation in software development – is an excellent example of community media at work.

As well as people getting together to design a browser that meets their needs, Firefox is also promoted by a volunteer group called “Spread Firefox’, which encourages greater use of the software.

Ian

 

 

Written by ianandsue

June 23, 2008 at 12:46 am

Posted in Uncategorized

Friendfeed – the new Facebook

with one comment

The web is alive with discussion about Friendfeed which is being widely hailed as the next facebook.

Trevor Cook describes the idea as being easily able to “search content created by people you trust”.

“Right now when users scour the web they can’t easily separate content they trust – i.e. what’s been created by their friends – from everything else. It all gets piled into pages of indiscernible blue links that all compete for attention. However, if you can just search just what your friends think and prioritize it over everything else, you have a very powerful recommendation engine.

Friendfeed This is another step away from the ‘mass’ world that PR has inhabited for so long. Even searching via Google is a ‘mass’ activity because its rankings prioritise the popular sites which is not the same as prioritising the sites you or I might want to place our trust in.

It also moves further away from a model in which PR, advertising, marketing people work out what they want to tell you about their product or service and closer to a model where what the audience hears is filtered through large networks of people that they choose to listen to.

We have many thousands of sites where people rate things (eg travel sites) but we don’t know these people, we don’t their expertise, their preferences, values etc so using their recommendations can be quite problematic. When we do know them the recommendations become very powerful.

But, that’s not all, a very big aspect of Friendfeed is that it throws up recommendations on stories etc it pushes content towards you. Some people are getting a lot of their news this way – another big cloud on the horizon for media sites.

This certainly seems to be a big social media development – lets watch with interest.

Ian 

Written by ianandsue

June 18, 2008 at 1:32 am

Posted in Uncategorized

Australian summit to discuss future of the media

leave a comment »

Heidi Pollard, from the Hunter Professional Communicators Network, has drawn attention to an event to be held in Sydney next month, at which the future of the media will be put under the spotlight.

Check this

Written by ianandsue

June 17, 2008 at 3:56 am

Posted in Uncategorized

The new face of community consultation

with one comment

 

Take a look at this presentation,. Those of us who are constantly trying to convince public sector bodies to join the social media conversation will take some heart from this. I can think of many projects where this type of activity would have dramatically improved what currently passes for ‘consultation’.

Written by ianandsue

June 4, 2008 at 12:20 pm

Posted in Uncategorized