The vandals took the handle

Social media, PR, journalism, football and anything that isn't politically correct

Why buy the milk when you’re following the cow on Twitter

with one comment

That heading in The Huffington Post caught my eye, because I had, for some time, been struggling to get my head around the undeniable fact that social media is killing the traditional web site — and quickly.

Everyone seems to have accepted that newspapers are in trouble. But, the very same reasons that long established print publications are struggling, is also catching up with the web site as we have known it for decades.

I have been looking closely at this situation recently, as my place of employment is planning on replacing its traditional web site with a newer one — at the very time as the face of digital communication is evolving dramatically.

So, I was particularly interested to read the Huff Post article by Alexia Tsotsis, in which she points out that Twitter is  reducing the use of traditional web sites.

In the commercial world, this is subsequently cutting the flow of advertising dollars to the Internet. 

And this, she predicts, will make for a tough future for both web sites as we know them and print media.  When no one is buying the milk, why also would we need milk cartons.  Get it direct from the teat on Twitter.



Written by ianandsue

May 10, 2009 at 11:43 pm

Posted in Uncategorized

One Response

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  1. I’ve never seen teats on a blue tit …


    May 13, 2009 at 12:15 pm

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