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Archive for August 2009

Businesses set to use Twitter in massive numbers

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A new chapter in the Twitter story is underway.

Businesses world-wide are starting to use the microblogger in huge numbers – far more than any other social media service.

Influential blogger, Robert Scoble, believes this unprecedented  business adoption will propel Twitter to new heights: adding brand promotion to the list of reasons why people are using the service: reasons such as real time searching and building and nurturing communities.

‘Twitter is winning, big time,” says Scoble.

See his full post.

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Ian

Written by ianandsue

August 31, 2009 at 10:33 am

Posted in Uncategorized

Social media: the behavioural change of our lifetime?

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Some interesting figures:

78% of US consumers trust peer recommendations 

But only 14% trust advertisements

And less than 20%  of traditional TV campaigns now generate a positive return on investment

24 of the 25 biggest newspapers in the US are experiencing record declines in circulation because we no longer search for the news, the news finds us.

80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences? 

Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.

In China, social media site  ‘Qzone’ now has more than 300 million users – and in RussiaVkontakte.ru is growing at an enormous rate.  

Would you believe that 80% of companies questioned in the US say they now use LinkedIn as a key tool to find employees

Generation Y and Z are said to consider email an irrelevant Generation X tool.  In 2009, Boston College stopped distributing e-mail addresses to new students.

There are now more than  200,000,000 Blogs – 54% of which are updated daily.

34% of bloggers post opinions about products & brands

If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

In the near future we will no longer search for  products and services they will find us via social media

Successful users of social media act more like party planners, aggregators, and content providers than traditional advertisers or promoters.

Ianblogs_03

Written by ianandsue

August 20, 2009 at 1:13 am

Posted in Uncategorized

Good question: ‘Why are you still marketing like it is 1999?”

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Why would anyone automatically turn to press, radio, publications and television for promotion – when the Internet is now Australia’s most used media?

With that question, influential blogger, Mediahunter, recently touched on one of my pet subjects – if marketing wants to be taken seriously, then why is it generally stuck in the past.

Mediahunter continued in part:

“According to the 2009 Nielsen Annual Internet and Technology Report the average Australian spends 16.1 hours per week online. This is compared to TV at 12.0 hours per week, Radio at 8.8 hours, Video at 5.4 hours, Online radio at 4.6 hours, PC video at 4.6 hours, mobile at 3.7 hours, newspaper at 2.8 hours and magazines at 2 hours.

Hold on….Australians spend more time online than consuming TV & Newspaper combined? More time online than Radio, Newspaper and Magazines combined?

So the big question is: are your  resources being allocated to the right media?

Why does the average business automatically resort to TV / Radio/ Press when devising a marketing campaign?

Of course there are issues of target markets, cost-effectiveness and clutter with all media decisions, but I am alarmed by the number of businesses still marketing like it was 1999.

 If your customers are now spending more time online than they are consuming other media, shouldn’t you be allocating more of your marketing resources to online?

Shouldn’t you be trying to give potential customers as much great information as possible online to assist them in doing business with you?

Online is now your customer’s number one media priority…is it yours?”

Okay ‘marketing’ people explain why you shouldn’t be dismissed as dinosaurs.

Written by ianandsue

August 11, 2009 at 11:45 pm

Posted in Uncategorized